In the US and UK, the favorite app for young people and teens, TikTok has overtaken the online video giant, YouTube, in viewing time.
The short video platform continues to gain traction around the world. After being the application most downloaded At the start of 2021, TikTok has officially overtaken the YouTube giant in the number of hours viewed by users.
According to the last report from App Annie, a company specializing in statistics related to mobile applications, in the United States, for 24 monthly hours spent on YouTube, they spend an average of 26 hours on Tik Tok, over the month of August 2021.
The same is true in the United Kingdom, where the gap has widened even further: for 16 hours viewed per month on YouTube, App Annie has 26 on TikTok.
These statistics relate only to Android users, and are therefore not exhaustive. However, as points out The Verge, the TikTok App TikTok’s overwhelming success in recent years makes it a clear competitor among the world’s most popular social networks. Launched in 2016 by the company ByteDance, the application has already passed the milestone of three billion downloads around the world, joining Facebook and its subsidiaries in the race.
Our colleagues from Bfm Tv recall that the TikTok model, initially based on short videos of a maximum of one minute, has spread this summer to three minute videos. This very popular format, especially among young people, has been widely exported to other video platforms and social networks. Instagram has for example deployed the Reels during the summer of 2020. YouTube, for its part, has presented the “Shorts”. Two models that prove that short formats are really on the rise.
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