Analytics firm Sensor Tower published its latest charts yesterday for the top grossing non-gaming apps globally, based on data from Apple and Google’s app stores. TikTok came top of the July 2020 chart with $102.5m of estimated user spending that month, followed by YouTube with $76.8m of estimated user spending.
We’re choosing our words carefully there: this is a measure of how much both apps are making from in-app purchases: virtual coins in TikTok which can then be used to buy virtual gifts, and subscriptions and the Super Chat feature in YouTube’s case. Neither estimate covers advertising revenues. One noteworthy thing for those TikTok revenues: 89% were in China and only 6% in the US.
Talking of China, the US and TikTok, there were some developments on that front yesterday. Editorials published in Chinese state media outlets offer a good snapshot of how the acquisition or shutdown of TikTok in the US is being viewed back in its homeland.
The post TikTok was the top-grossing non-gaming app in July 2020 appeared first on Music Ally.