TikTok wants to help brands license music to use on its app

TikTok wants to help brands license music to use on its app

TikTok wants to help brands license music to use on its appThe boundary between user-generated content and sponsored or branded content is important for music rightsholders, who feel strongly that if a video on a social app or video service is being paid for by a brand, it should be a proper sync.

But what about brands who want to use original music for their own content? One of those services, TikTok, is trying to help with its new ‘Sound Partners’ program.

The post TikTok wants to help brands license music to use on its app appeared first on Music Ally.

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