The clips from YouTube Shorts, the future lightweight video platform supposed to compete with TikTok, have been viewed 3.5 billion times a day in India, where the tool is being beta tested, the YouTube boss said Tuesday.
“So far, videos from our new Shorts player – which helps people around the world watch short videos on YouTube – have garnered a staggering 3.5 billion views daily! Susan Wojcicki said in a letter detailing her priorities for 2021.
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“We are looking forward to launching Shorts in more markets this year,” added the manager, according to AFP.
YouTube, a subsidiary of search engine giant Google, unveiled the outlines of Shorts in mid-September, described as “a new way to express yourself in 15 seconds or less.” “
The tool, integrated directly into YouTube, is currently only available in India and is still in the development stage.
By entering the lightweight video niche, Google intends to compete with TikTok, one of the favorite applications of young Internet users, which has 700 million users worldwide.
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Owned by the Chinese group ByteDance, TikTok has been threatened with ban on American soil by former United States President Donald Trump, who has accused, without formal proof, the spy ring for the benefit of Beijing.
Instagram, whose parent company is Facebook, also took to short video formats with Reels, which debuted last August.
In November, Snapchat launched Spotlight, a public thread of content produced by its users.
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