TikTok tests in-app promotion of Resso streaming service

TikTok tests in-app promotion of Resso streaming service

bytedance resso appTikTok’s parent company ByteDance launched its own music streaming service, Resso, in India and Indonesia last year. We tested the beta version in December, ahead of its official launch in March this year. Now ByteDance is turning on the promotional afterburners for its new service in India – by leveraging its (very) big brother.

TikTok usually shows the original soundtrack used in the clip in a ticker below. But now, it also includes a shortcut to Resso if the song is available on the music streaming app. If you tap on that, you will be redirected to Resso, where you can listen to the full song,” reported TheNextWeb this week. “What’s more, Resso, shows you the back button, so you can go right back to TikTok and resume watching videos.”

The post TikTok tests in-app promotion of Resso streaming service appeared first on Music Ally.

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