TikTok signs short-term licences as YouTube preps a rival

TikTok signs short-term licences as YouTube preps a rival

TikTok signs short-term licences as YouTube preps a rivalIt’s time to start avoiding casual ‘TikTok doesn’t have music licences’ references: it does, albeit limited in duration. Billboard reported yesterday that the social app has signed “short-term” deals with all three major labels: “notably shorter than the 18-24 month agreements that labels usually strike with technology companies – in part so that the rapidly developing social […]

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