Another day, another licensing deal for TikTok, and this one’s a biggie. It’s signed a global, multi-year agreement with the National Music Publishers Association (NMPA) in the US.
That’s big because the NMPA has been rattling its sabre at TikTok for some time over licensing, with publishers angry at the lack of royalties coming their way for music used on the popular social app.
The deal “accounts for TikTok’s past use of musical works and sets up a forward-looking partnership” according to the announcement.
“This new partnership will give NMPA members the ability to opt-in to a licensing framework that allows them to benefit from their works included on TikTok and is effective retroactively as of May 1, 2020.”
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