TikTok’s Creator Fund started as a $200m commitment in July to be distributed among US-based TikTokers trying to build careers on the platform. It quickly expanded to a promised $1bn over three years, with a European fund following in September aiming for $300m over three years.
Beyond those big headline numbers, though, details of how the funding works and how much money creators can make from it have been scarcer. This article on online-video industry site Tubefilter is worth a read, then.
The site has been canvassing some of the early recipients to assess the fund’s impact.
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