In August 2018, TikTok was officially launched in France. Today, more than 5 million French people compete for creativity on the platform every day. In order to continue to nurture and promote the creative talent made in France, TikTok announces the establishment of a European fund for creators: the TikTok Creator Fund.
A European fund to support French TikTokers
Creativity is TikTok’s very DNA. Part of the application’s success is explained by the fact that France is a “Nation of creators”. Every day, French TikTokers publish videos associated with musical extracts, launch new trends or create an improvisation around a theme. This mix of ideas, memes ’, songs and hashtags not only share new kind of creativity with an ever-growing audience, but also influence pop culture.
For his 2nd birthday, TikTok wants to mark the spirits and offers a huge gift to its French community: the TikTok Creator Fund. This new European fund will be endowed, for the first year, with 70 million dollars (approx. 60 million euros). It will reach $ 300 million (approx. 255 million euros) within three years. It will allow talented people to transform their creativity into a career.
An excellent initiative from TikTok, it must be said!