Would Facebook be stripped of its title? According to a world ranking established by App Annie, relayed by Nikkei Asia, TikTok topped the world’s most downloaded apps in 2020. A first for the Chinese app, which was ranked 4th in 2019, the mobile data analytics company said.
Thus, the developer of the Chinese social network, ByteDance, “launched the international version of TikTok in 2017 and has since overtaken Facebook (2nd), WhatsApp (3rd), Instagram (4th) and Facebook Messenger (5th) (all of which belong to Facebook) in number of downloads, even in the United States ”, also reports the Japanese media. Additionally, “TikTok’s total viewing time in the US and UK is longer than that of YouTube,” said Chuzen Kin, Marketing Manager at App Annie.
STEP ASIDE ZUCKERBERG | TIKTOK # 1 DOWNLOADED APP
The video-sharing app has surpassed Facebook to become the most downloaded app in the world last year.
But the app’s rise has been met with privacy concerns. https://t.co/pF0p9wGVlU
– Nikkei Asia (@NikkeiAsia) August 9, 2021
Leader in Europe, South America and the United States
The TikTok app has especially gained in popularity during the pandemic of Covid-19 and has become the leader in downloaded applications, particularly in Europe and South America. But also to United States, and this despite the many attacks of Donald Trump. In 2020, the former US president demanded that the social network Chinese is under American control in order to remain accessible in the United States. A decision finally revoked by Joe Biden last June.
In addition, the world’s top 10 most downloaded applications in the world is then completed by Snapchat (6th), Telegram (7th), Pinterest (9th) and Twitter (10th). In 8th place, we find Likee, the direct Chinese competitor of TikTok. This application is indeed gaining popularity, especially with companies that use it to make videos for marketing purposes.
With 20 minutes and agency
Find all Tech and New Media news in Africa on Socialnetlink.
Find all the Tech and New Media news in Africa on Socialnetlink.