Have you dreamed of adding songs from Beyoncé, John Legend or Harry Styles to your TikTok videos? This is now possible thanks to a new partnership between Chinese group ByteDance’s mobile app and US label Sony Music Entertainment. ->
“TikTok and Sony Music will work together to enable even more personalization and creativity for TikTok users, and to find new outlets and ways to interact with fans for Sony artists and music,” the network explained. social in a press release.
While details of the deal have not been disclosed, TikTok users can now access songs by Sony Music artists for inclusion in their own videos. The Chinese application has based its success on these musical clips, and often parody, in which Internet users dance or mimic the lyrics of hits as diverse as “Dreams” by Fleetwood Mac or “WAP” by Cardi B and Megan Thee Stallion. ! – ->
TikTok wants to multiply the agreements
This popular craze has repercussions even within the music industry, which is concerned about the lack of commercial agreements to regulate the use of musical content on TikTok, while accommodating the visibility that certain artists enjoy. on the app. This is notably the case for Lil Nas X, Doja Cat, Roddy Rich and Jawsh 685, whose hits have reached the top of the charts after finding their following on TikTok.
“Short video clips have become an exciting part of the music ecosystem and are contributing to the overall growth of the industry,” Dennis Kooker, president of US sales for Sony Music, said in a statement.
With this in mind, TikTok is trying to increase commercial agreements with major labels and record companies in order to legally enrich its music catalog. The app signed a global licensing agreement in January with independent digital music agency Merlin, which has nearly 900 members. Similar agreements were signed in April with Universal Music Group or Warner Music Group, but recently expired according to Billboard.