Sam Smith set for AR Spotify video and TikTok interview

Sam Smith set for AR Spotify video and TikTok interview

sam smith powsterSam Smith’s new album ‘Love Goes’ is out later this month, and they’re pulling out plenty of promotional stops around its release, including new single ‘Diamonds’.

The latter is getting a web-based augmented reality music video in partnership with Spotify. Dreamed up by agency Powster, it gets fans to scan an image to pop up a “miniature dancing Sam Smith hologram”, although they’ll need two phones to make it work (you can see how in this promotional video).

The post Sam Smith set for AR Spotify video and TikTok interview appeared first on Music Ally.

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