From 1er until March 10, 2021, the Paris Fashion Week, the most anticipated of fashion weeks, which has become a veritable festival of creative films with its digitalization, will attract all eyes and reveal the creations of the most illustrious and innovative houses. And for this season, Paris Fashion Week takes over TikTok and creates its official account @paris_fashion_week.
At the heart of the biggest parades
Through her account, the Paris Fashion Week will discover the wealth and creative energy of the most iconic brands on the world scene. The 90 member houses of the Haute Couture and Fashion Federation, conductor of the 6 Parisian Fashion Weeks, will be present.
In video from 15 to 60 seconds, the account @paris_fashion_week will be a space where fashion will let its creative effervescence by highlighting emerging designers and brands. Thus, the PFW account will offer the TikTok community and its 100 million users in Europe, French fashion culture where the Haute couture and creation star.
Reinventing PFW on TikTok
For its first steps on the TikTok catwalk, the PFW seized the platform codes by offering fashion enthusiasts the opportunity to take part in hashtag challenges;
– #MesLooksPFW : 10 days of fashion week, 9 different styles. To celebrate this week of creations, the PFW iinvite the TikTok community to share her love for fashion by featuring her favorite looks and iconic pieces in video,
– #MonthFashion : The Paris Fashion Week has decided to celebrate in video on TikTok #LeMoisFashion, a challenge which already gathers more than 3.9 billion views,
– # Fashion2048: Year 2048, fashion has changed. This challenge is an invitation to travel in time by sharing an idea of the future of fashion : futuristic looks, unusual colors, offbeat accessories, the best looks # Fashion2048 (85 million views) will be featured on the platform.