Events have moved fast since Friday for TikTok’s business in the US, it’s fair to say. We’ll start with the latest news: confirmation from Microsoft that it’s in talks about an acquisition of TikTok in the US and certain other countries, with a mid-September deadline to reach an agreement with the app’s parent company ByteDance – not to mention the US president.
“Following a conversation between Microsoft CEO Satya Nadella and President Donald J. Trump, Microsoft is prepared to continue discussions to explore a purchase of TikTok in the United States,” announced Microsoft yesterday.
“Microsoft will move quickly to pursue discussions with TikTok’s parent company, ByteDance, in a matter of weeks, and in any event completing these discussions no later than September 15, 2020. During this process, Microsoft looks forward to continuing dialogue with the United States Government, including with the President.”
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