An internal marketing presentation from TikTok has revealed some new stats on the app’s audience and usage. Bloomberg got its hands on the report, which focuses on Europe.
Among the claims: that TikTok has 17 million monthly active users in the UK alone – a quarter of the population – with 40% of those users aged between 18 and 24. The average British TikTok user opens TikTok 13 times a day, spending 66 minutes using it.
The presentation also revealed active user totals for France (11m), Germany (10.7m), Spain (8.8m) and Italy (9.8m) and also a skew towards women, who are 65% of TikTok’s active users in the UK, and nearly three quarters in Spain. TikTok’s official public figure for Europe as a whole is more than 100 million users.
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