All media today use social media to reach a younger audience. However, there are many who forget TikTok, a platform that is on the rise with 800 million users. The magazine Gala recently landed on TikTok and don’t regret it!
TikTok: the network where you have to be
Currently, there are more than 6.5 million French people who use TikTok. Many stars have passed on this application, and influencers have even appeared there.
As a reminder, the concept is very simple. It’s about posting 15 second videos according to the different trends and new challenges offered by the platform. Dance, music, play-back, humor … You can find everything!
Young people are particularly active on this network, and that is why the more traditional media are starting to focus on it. The goal is to expand their audience and target a new audience. In any case, this is the gamble taken by people magazine Gala !
The life of peoples on TikTok thanks to Gala
The magazine Gala, present under the name @ gala.fr on TikTok, has no less than 700,000 subscribers. Its videos allow subscribers to get behind the scenes of the events where the stars go and to feel closer to them.
Posts can thus highlight what happens during Fashion Week or the Cannes Film Festival. This allows people to see the celebrities they admire other than in front of a movie camera. They are more natural, more authentic.
@ gala.fr## sarasampaio ## sampaio ## amfAR ## Cannes2019♬ Que Calor – Major Lazer | J Balvin | El Alfa
We can say that success is there for Gala, sometimes with up to 8 million views for a video. We hope to see other magazines coming soon on the platform!