If TikTok hits the target with young people, the world of fashion and luxury is no less indifferent! Fashionistas, Youtubeuses Beauté and even major fashion brands are taking on the famous Chinese platform! Hard blow for Instagram!
Instagram has always been recognized as the favorite social network for fashion. Fashion influencers flourished by the thousands: we think in particular of the Toulouse blogger Samantha. Major ready-to-wear brands such as Jennyfer have made Instagram a full player in their marketing and communication strategies. The Luxury universe has also established itself in the social network for sharing photos, like Dior or from Jacquemus.
TikTok seems to be overshadowing Instagram since brands and fashionistas have taken over this new fashionable network (no pun intended!). Dior, Gucci, Balenciaga or Givenchy have opened their official TikTok accounts. Beauty and Lifestyle influencers Sananas or EnjoyPhoenix did it too, accumulating millions of views so as not to change!
Showcasing your designer outfits or pieces is done in music for a few seconds TikTok video. Because yes, sound is really the DNA of TikTok videos, a TikTok video without sound, it’s like a ham without butter, a strawberry pie without strawberries! Demo with Sananas and Gucci!
@sananasSliding into summer ☀️ Which look do you prefer? ## toosieslide ## fashion ## springoutfit ## fy♬ Toosie Slide – Drake @gucciIt’s @celestemusicofficial getting ready for the ## GucciFW20 fashion show ## GucciTheRitual ## outfitchallenge♬ Absolutely Anything (feat. Or3o) – CG5
For fashion and luxury buffs, head over to TikTok!