European consumers take on TikTok

European consumers take on TikTok

European consumers take on TikTok
AFP / Mr. Medina

Several consumer associations in Europe announced Tuesday the filing of a complaint against the social network TikTok, accused of exploiting the rights and data of users, often very young.

The European Bureau of Consumers’ Unions (BEUC), which brings together several consumer associations on the Old Continent, will seize the Commission to launch an investigation into the practices of this very popular video-sharing application, the French association said on Tuesday. UFC-Que Choisir.

Between a trade war between Beijing and Washington, and various facts, the popular application of light videos is regularly singled out across the world.

TikTok had restricted the privacy settings of its users aged 13 to 15 in mid-January days after observers accused its algorithm of promoting access to sexualized videos featuring minors.

“A deceptive system”

The Italian authorities had meanwhile blocked access to the network to users whose age is not guaranteed at the end of January, after the death of a 10-year-old girl in Sicily who participated in the “scarf game»On the social network.

In addition, the platform accepts registrations from 13 years old, yet 45% of children under this age indicated using the application in France, says Que Choisir.

The UFC also denounces “the deceptive system“Of”virtual gifts»Aiming to reward the favorite videos of Internet users. TikTok “makes every effort to ensure that the user forgets that it is real moneyThe UFC said, calling these practices “loathsome“.

The association also believes that user data is “overexploited“, “vsunlike the GDPR obligations», The regulation which guarantees users certain rights over their data.

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