The promise was that the best creators would make it into a music video for the track. TikTok says that the contest generated more than 150k videos which were watched more than 300m times.
Now the promised music video has launched – as a four-part vertical video on TikTok itself. A clever touch: it’s been uploaded to Dua Lipa’s profile in reverse order, so the first part is at the top of her feed, and fans can swipe down to move through the four parts.
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