The challenge is #DuaVideo and runs for a week, having been launched yesterday with a video by Dua herself. Fans are being challenged to submit clips showing their creative skills in one of three disciplines: makeup, animation or dance, accompanied by the audio from the new single ‘Levitating’.
Warner Music Group is running the contest alongside TikTok, and digital marketing nerds (like us!) may enjoy scooting through the terms and conditions to see how this kind of user-generated contest is structured.
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