Carrefour launches a major challenge on TikTok to support students in precarious situations

Carrefour launches a major challenge on TikTok to support students in precarious situations

Financial difficulties, social isolation, psychological fragility, precariousness in housing, etc. It is no longer a secret that the health crisis is severely affecting the mental health of students. Associations and companies have been mobilizing for several months to provide their support. This is particularly the case for the Carrefour retail chain.

The big TikTok channel

crossroads honors all of its employees and Customers by launching the largest TikTok channel never carried out in the country to help students in a situation of food insecurity.

For each video posted on the Chinese social network, one kilogram of food will be donated by the sign. The objective: collect 30 tons of food for the benefit of the association Hop Hop Food, who will then redistribute them to students in need.

Employees and Customers are invited to make a video, alone or with others, in which they do “an elbow check”. You must then publish on the Chinese social network with the hashtag #checkDuCoudeCarrefour “. Put end-to-end, the videos will thus form a chain of checks representing the exceptional commitment of employees and Customers, and will make it possible to support the student population greatly weakened during the last months.

@carrefourfranceHelp students by posting a video with the hashtag ## checkducoudecarrefour. For each video = 1kg of food donations for them!♬ FEEL GOOD – Simen Andreas Knudsen

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