Believe’s new TikTok deal includes licences and marketing

Believe’s new TikTok deal includes licences and marketing

Believe’s new TikTok deal includes licences and marketingIt wasn’t just UMG and Spotify announcing a new licensing deal yesterday: distribution firm Believe also had an agreement to reveal – with TikTok. The pair have signed a multi-year deal that will license Believe’s entire catalogue for use on TikTok globally, including its TuneCore subsidiary. There’s also the promise of “more marketing coverage and […]

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