The YouTube Shorts Creators fund is now going live with creators potentially earning up to $10,000 per month. Here’s how it stacks up against TikTok.
YouTube Shorts creators could potentially earn up to $10,000 per month for making content, thanks to the YouTube Shorts Fund. In addition to compensating creators for their time and effort, the fund also provides another way for YouTube to compete directly with TikTok. Just like YouTube, TikTok announced its own creators fund back in July of 2020.
First announced in April of last year, YouTube Shorts is one of the many TikTok alternatives along with Instagram Reels and Snapchat Spotlight. YouTube Shorts officially launched in beta this past March, following an initial beta launch in India, and offered users the opportunity to create Shorts right from the existing YouTube app. In May, YouTube creators also gained the opportunity to use the Shorts camera, allowing for the creation of videos between 15 and 60 seconds, as well as the option to add filters.
As reported by The Verge, YouTube plans on shelling out $100 million over the course of the year, and payments are starting to go out this month. The payout creators receive come with caveats, including where the creator is located, how many people are creating Shorts, and how many people are watching them. Comparatively speaking, TikTok plans on investing $200 million through its creators fund, distributing payments throughout the year. In terms of eligibility, YouTube Shorts creators simply need to post original Shorts, which then need to receive a certain amount of engagement and views. By contrast, TikTok creators have to be at least 18 years old, with at least 10,000 followers and post content that has surpassed 100,000 views in the past month.
Is YouTube Shorts Or TikTok The Better Option?
With YouTube Shorts, it seems like the less restrictive eligibility rules will work in its favor. If more people can participate in the YouTube Shorts Fund, that will encourage more creators to use YouTube Shorts itself. This also means YouTube Shorts is ideal for creators who are lesser known or are just starting out. For those TikTok creators that haven’t amassed the necessary amount of views and followers, it may be worth making the jump to YouTube Shorts. However, creators who are already established on TikTok will likely stay on TikTok. Not to mention, TikTok is offering more money overall with its $200 million fund significantly larger than YouTube’s $100 million. While TikTok hasn’t said how much creators can get from the fund per month, if it’s more than $10,000, sticking with TikTok could prove to be a better option.
Regardless of the money, it all depends on which type of creators YouTube is hoping to attract. If it’s aiming to recruit up-and-coming creators, which the relaxed rules would seem to indicate, then its fund is likely to prove successful. When one considers the massive userbase YouTube has, combined with the fact that YouTube Shorts is built right in the app, it’s possible that YouTube Shorts could become a real contender.
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Source: The Verge
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