If you don’t know them, they’re one to the bn, coming in hard, you better watch it, er, Instagram. Okay, that’s enough TikTok viral rap references. The news is that the short-videos app has officially reached the milestone of one billion monthly active users (MAUs).
TikTok revealed the news in a short announcement blog post, although it did not give any other stats. We’ve got some to add context however. In July 2020, TikTok had 689.2 million monthly active users, according to legal documents filed as part of its lawsuit against the US Trump administration.
14 months later, it has more than one billion MAUs, which suggests that TikTok has been adding around 22.2 million users a month during that period.
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